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Utilizing Social Media Activity to Improve Your Websites Search engine optimization. The key to website marketing and advertising success is SEO, or Search engine optimisation. Obviously, as a business owner, you want your website to be listed among the top results in google when people search for something related to your products or services. While there are lots of ways to enhance the SEO of your website, it is very important note that social signals are a significant piece of the puzzle. However, some entrepreneurs are under the assumption that the more page “Likes” and “Followers” they get on social media, the superior SEO success they will achieve as a result. If you have 400,000 followers on Google , Twitter or Facebook, that...

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